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Monday, April 18, 2011

NEW FINANCIAL PROGRAM FOR WOMEN NOW AVAILABLE

April 18, 2011

 


Women in Manitoba have a new tool at their fingertips to help them improve their financial status, Finance Minister Rosann Wowchuk announced today at the launch of the Manitoba Securities Commission I’m Worth It campaign, which features the stories of real women and their financial struggles.
“Many women who have never invested or dealt with a financial adviser before find it hard to know what to do to take the first step,” said Wowchuk.  “By having real women share their own experiences, tips and ideas in this resource, we are providing other women with a process to get them started.”
I’m Worth It includes the stories of five women from different financial backgrounds and walks of life.  It explores the role money plays in their lives.  The online program offers women a free guide, videos, iPhone mobile application and lesson plans.
The minister noted, in Manitoba, 47 per cent of women hold some sort of investment compared to 62 per cent of men.  Typically, women earn 25 per cent less than men, have less in pensions and savings, and are more likely to live in poverty after the age of 65.
“Unfortunately, statistics show women are behind the curve when it comes to independent financial management,” said Wowchuk.  “The Manitoba Securities Commission has recognized that and I’m pleased to support this campaign.”
“Grabbing hold of your finances and being in charge of where your money goes is an empowering feeling,” said Vanessa Kunderman, one of five women featured in I’m Worth It.  “It gives you the power of control and who doesn’t want to be in control of their life?”
All of the I’m Worth It materials are available in French and English and are free of charge.  They can be accessed at http://www.imworthit.ca/.
The Manitoba Securities Commission is a special operating agency of the Government of Manitoba that protects investors and promotes fair and efficient investment business practices throughout the province.
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