Hey Everyone!


I wanted to let all of you know about some really exciting news that has been building up for the past little while!


A few months ago, I got called by Maple Music Records with the idea of doing a music video for the single off of my recently released vocal album "Possibilities." There were two directors I was given names of to look up and choose from, one of them was Jeth Weinrich.
Jeth has received 3 Juno awards for his music videos for artists such as Jann Arden ("Good Mother" and "Insensitive"), Junk House ("Burned Out Car"), and also has worked with Chantal Kreviasuk, Van Halen, and Chris Issak. When I started searching some of Jeth's work on the net I was blown away. Not only is he one of the world's best music video director's but he is a breathtaking film maker and a true to the core artist.. I knew right away that I wanted him to do my video. Turned out that he had fallen in love with my song (which I wrote with the wonderful Chris Burke-Gaffney and Keith Macpherson) "Possibility" just as much as I fell in love with all of his work. We connected instantly in the creative sense and quickly became very good friends.


After all of the edits of his treatment for the video (which I will have to sometime put up on myspace and facebook, etc for everyone to marvel in its brilliance) were finished, Maple Music sent it to CMT Canada's Video Assistance Program. CMT loved the idea and the song, gave us some necessary funds to get it done, and we flew down to Los Angeles! :)


We shot for 3 days. In the hotel room, downtown LA, and out near Palmdale in the beautiful barren desert of California. We ended up with around 7 hours of footage...that means about 120 times through a 3 and a half minute song!!! Needless to say I had no voice by the end of it having refused to "lip sync" the song while shooting.


I also had another once in a lifetime opportunity while I was down there. I had the chance to work with Jeth's best friend, photographer Raphael Mazzucco. Raphael has been named one of the top 10 fashion photographers in the world. His major campaigns for clothing company's such as Guess Jeans have been considered to be some of the most influential campaigns in fashion history. He has shot the cover of Sport's Illustrated Swimsuit more than once. He is truly unreal. And guess what!? He's Canadian!
When Jeth played him the single, "Possibility," he called me himself and told me how much he loved it and asked me if I would want to do a photo shoot with him while we were down in Los Angeles shooting the video. I said no. ...just kidding! I was so honoured and excited and well simply shocked.


That photo shoot was one of the most amazing experiences of my life. I felt myself being welcomed into this whole new level of the world. I felt that way the whole time I was down there, working with both Jeth and Raph.


Aaaanyway. Fast forward to today. After this past week of editing and re-editing of the video, it looks AMAZING. I could not have imagined a better video for this song.


To top how excited Jeth, and Maple Music, and I are about this beautiful video, CMT is just as excited! Got some amazing feedback from them on it the other day!


So before you start thinking "man this is a loooong email, tell us where and when we can see it"...it will start airing on CMT in less than two weeks! I will be sending out another one of these messages when I have a firm date (and maybe even a time) of when you can see it on air.


I want to take this moment to thank you all for your continuous support over the years...I know there are some musicians that I play with on the "TO:" list on this email as well, so thanks to all you guys for being there for me and helping me get to where I'm going!


What else...the album...it's called "Possibilities" and it's available on iTunes, as well as online at the following sites:


MapleMusic.com
CD Baby


As well as in music stores across the country (including McNally Robinson Booksellers)


You can follow up on the happenings here (including some blogs and videos from LA):


Myspace
Facebook
Twitter
CMT


If you would like to be added to my regular email "newsletter", simply send a quick note with "SIERRA'S NEWSLETTER" in the subject box to "sierra@sierranoble.ca"


I would also love it if all of you who can could forward this message on to everyone/anyone you can, it's a really exciting and important time for me in my career and I need all the help and support I can get from anyone that I can get it from!


Another thing you can do if you would like to help, is to request "Possibility" on your favourite local radio station as well as the video on CMT Canada!
You could also request any local music carriers across Canada to start carrying my album in store.
Popular request is what is driving this industry these days it seems, so I'll accept all of the help I can get from all of you wonderful folks out there!


Thanks so much for taking a couple minutes to read this,


Love you all!


-Sierra


p.s. If you haven't yet heard the single! You can listen to it here: myspace.com/sierranoble